Baozun (NASDAQ:BZUN) reported a stronger first quarter of 2026, with management pointing to revenue growth across both its e-commerce and brand management businesses, improved profitability and faster working capital turnover.
Chairman and Chief Executive Officer Vincent Qiu said on the company’s e
Baozun (BZUN) Q2 2025 results: revenue beat estimates at 2.54B yuan, but EPS missed significantly with a loss of -0.285, causing a pre-market stock drop.
Key Takeaways: EDA’s revenue rose 71% last year on strong demand for its logistics services for Chinese cross-border e-commerce merchants The company’s “pre-sale stocking model” could give it an advantage as the direct-shipping model used by rivals Temu and Shein comes under fire in the U.S.
Baozun reported Q1 2024 revenue growth of 4.9%, beating analyst estimates. Adjusted EPS loss was $0.03. Stock price gained. Services revenue up 4.1%. Cash and equivalents at $408.1M. Baozun making progress in E-commerce and Brand Management. Stock lost 32% in past year.
Key Takeaways: Baozun’s revenues rose 5% last year following its acquisition of Gap China, which represented 14% of total annual sales Product sales from the company’s older e-commerce business fell by 21% last year, while e-commerce services revenue also slumped by 5% By Edith Terry
