Articles from Valuedynamx

Valuedynamx, a Collinson Company and leading provider of purchase rewards, today announced that Eileen Peacock has joined as SVP, General Manager, Valuedynamx U.S. With more than 30 years of experience spanning financial services, travel, retail and loyalty, Peacock brings deep sector expertise aligned with Valuedynamx’s strategic priorities. Eileen will lead business development and client services operations to strengthen Valuedynamx's partnerships with airlines, financial institutions, and retailers throughout the U.S. market.

Valuedynamx, a leading provider of purchase rewards, today announced a strategic partnership with Radisson Hotel Group to expand its Radisson Rewards loyalty program. Now, more than 25 million Radisson Rewards members across the UK, India, France, Germany, USA, Spain and Italy, will be able to earn points on everyday purchases made online through the new Radisson Rewards Shop. This expansion allows members to accelerate their path to hotel stays and access the full range of travel and lifestyle benefits offered by Radisson Rewards.

Valuedynamx, a Collinson company and leading provider of purchase rewards, is transforming loyalty reward offerings by enabling banks, hotels, and airlines to optimize their rewards programs by offering Apple products to drive customer loyalty, acquisition and engagement through an unrivaled retail experience built for today’s most valuable audiences. Live in three continents with additional growth underway, this allows financial services and travel companies to directly offer their most valuable customers and reward program members Apple products (including MacBooks, iPhones, AirPods and more) via a dedicated and fully branded commerce platform. Through this optimized customer engagement solution, organizations can deliver earn and burn, cash back and acquisition opportunities through a single intuitive interface.

Tide, the UK’s leading business management platform, has launched a new cashback feature designed to help small businesses save money every time they spend - both online and in-store.

Flying Blue, the loyalty program of the Air France-KLM Group, is redefining rewards through its expanded partnership with Valuedynamx. By launching a new card-linked offer ecosystem, Flying Blue empowers members to effortlessly earn miles on everyday shopping — turning routine purchases into rewarding journeys beyond travel. This innovation delivers a seamless, connected shopping experience within the new Flying Blue+ app powered by Valuedynamx's card-linked technology and extensive merchant partner network. Through the partnership, the app now provides personalized, market-specific, merchant-funded rewards tied directly to members' shopping behaviors through the app. Members maximize their earning potential by linking any payment card to the app to earn miles on qualifying purchases, while still receiving their card's existing rewards. Earning opportunities are available for in-store purchases, and online purchases when the merchant supports online earning.

Valuedynamx, a Collinson Company and leading global provider of curated, data-driven purchase rewards, is pleased to announce that MB Bell has joined the company as Senior Advisor, focusing on driving growth in the U.S. market. With nearly 25 years of experience in the pay-for-performance space, MB is set to play a key role in shaping Valuedynamx’s strategy and further expanding its presence in the U.S.

Homely has today announced a key strategic partnership with Valuedynamx, a Collinson Company and leading global provider of curated, data-driven purchase rewards, to leverage their world-class rewards technology for Homely’s free-to-use home buying platform that helps members to become mortgage and home ready.

A new international research study conducted by Valuedynamx, a Collinson company and leading global provider of curated, data-driven purchase rewards, highlights ripe opportunities for companies to enhance customer satisfaction and long-term engagement via loyalty programs. The study found that personalized, simplistic, gratifying, and frequent loyalty program reward earning and redemption opportunities strongly align with consumer expectations. These offerings also significantly increase greater satisfaction and more frequent customer interactions since they provide better perceived value for shoppers’ time and money.

Valuedynamx, a Collinson Company and leading global provider of curated, data-driven purchase rewards, celebrates the first anniversary of their global partnership with Expedia Group. The partnership expanded travel redemption offers for Valuedynamx’s loyalty program partners and their customers, enabling loyalty program partners across industries to engage their customers with flexible reward currency redemption via Expedia’s global network of lodging partners. In the last 12 months, Valuedynamx has experienced a 20% growth in bookings in this category through the enhancement of its Travel Redemption program, which now enables real-time redemption for travel bookings at Expedia’s more than 700,000 hotel and other accommodation properties worldwide. This expanded offering ensures that customers engaged in loyalty programs experience a new level of choice when it comes to reward redemption.

In a commitment to elevating customer loyalty experiences through innovation, Valuedynamx, a Collinson Company and leading global provider of curated, data-driven purchase rewards, is powering Emirates Skywards, the award-winning loyalty program of Emirates and flydubai, with the launch of a “pay with points / miles” redemption offering via the ‘Spend Online’ section with Skywards Miles Mall. This redemption offering provides a convenient way for Emirates Skywards members to use their Miles to spend on more everyday options.

Amidst cost of living, inflation and other economic challenges facing them every day, consumers are spending a significant amount of money via their reward programs—20% more than by this time last year, according to new data from Valuedynamx, a Collinson company and a leading global provider of curated, data-driven purchase rewards. The data also shows people are actively looking for and taking advantage of deals offered by rewards programs (e.g., card-linked and affiliate offers).

With global economic uncertainty impacting businesses and consumers alike, new research sheds a light on how both can financially optimize their relationships in a cost-effective manner: through strategic and meaningful debit and credit card rewards. A new study1 by Valuedynamx, a leading global provider of curated, data-driven omnichannel purchase rewards and part of Collinson, has unveiled consumers’ preferences for using debit and credit cards to earn rewards when they shop. The findings can help organizations in the retail and financial services sectors better understand how to structure and manage effective reward programs that drive loyalty, spend and engagement.

Valuedynamx, a leading global provider of curated, data-driven omnichannel purchase rewards, today announced the appointment of Kelli Hobbs as the new VP of Business Development in the US. In this role, Hobbs will drive strategic growth initiatives and cultivate partnerships to enhance Valuedynamx's market presence in the US. Hobbs’ hire is in line with the organization’s continued expansion in the US market.

As the battle for customer loyalty and engagement rages, Valuedynamx, a leading global provider of curated, data-driven omnichannel purchase rewards, has announced its new “Pay with Points” solution that enables enterprises with points- or miles-based loyalty programs (such as airlines, banks or credit card issuers) to offer more robust reward options via Valuedynamx’s massive, ever-growing global network of merchant partners. The Pay with Points program offers loyalty program participants more choice to redeem their points for aspirational or everyday purchases from brands they love, and opportunities to use their points more often for smaller-dollar options.

New data from Valuedynamx, a leading global provider of curated, data-driven omnichannel purchase rewards, reveals there has been nearly a 20% year-over-year increase in the number of consumers globally using customer engagement programs over Black Friday weekend. At a time when millions are faced with a cost-of-living crisis and trying to get more value for their holiday shopping budgets, data from Valuedynamx has also shown that, while fewer purchases were made this Black Friday, the overall average spend per purchase through customer engagement programs was 7% higher this year compared to last year. Furthermore, the data showed a dramatic increase for travel, as YOY overall spend skyrocketed by 97%.