Articles from SheerID

Verified shoppers can access exclusive brand offers just in time for the 2025-2026 school year

New initiative enables students and researchers to unlock Perplexity’s AI-powered answer engine using secure identity verification, accelerating global knowledge sharing

In recognition of Military Appreciation Month, SheerID and top consumer brands unveil exclusive, year-round discounts for our nation’s brave troops

Kicking off during National Nurses Week, SheerID and top consumer brands deliver exclusive, year-round discounts to support vital workers

SheerID and partners at leading brands provide verified discounts to help teachers throughout the year

SheerID, the global leader in identity verification for today’s most admired brands, today announced the appointment of Carter Lassy as Chief Product Officer. Lassy brings over two decades of experience in digital marketing, advertising, and eCommerce for B2B and B2C SaaS platforms. This strategic hire reflects SheerID's ongoing investment in building a world class leadership team as it comes on the heels of hiring several other seasoned martech and SaaS professionals, including Rebecca Grimes as Chief Revenue Officer, Lara Compton as Senior Vice President of Global Marketing, Brij Chandra as Vice President of Product Marketing, and Kara Lister as Vice President of Revenue Strategy and Operations.

SheerID, the global leader in identity verification for commerce, and over 40 of its customers are offering exclusive discounts to honor the military community this Veterans Day. With special deals on apparel, home, gear, entertainment, travel and more, these brands are demonstrating their deep appreciation for the millions of active military, veterans and their families.

SheerID, the global leader in identity verification for commerce, and 29 of its retail partners are recognizing first responders by giving exclusive offers and discounts in honor of National First Responders Day.

SheerID today announced that for a third year in a row it is on the Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. This has been a big summer for awards and recognition for the company – also winning a Convrt® Award for its program with SONIC, and an IMRG European ecommerce award for a program with German airline Lufthansa.

SheerID, the global leader in identity verification for commerce, is excited to announce a partnership with Flyla, a leading provider of exclusive student flight fares. This collaboration allows airlines to offer student-specific discounts by seamlessly integrating SheerID’s trusted verification platform into airline websites.

SheerID, the global leader in identity verification for commerce, today announced the publication of its 2024 India Gen Z Report. This survey, fielded by Centiment on behalf of SheerID, looked at Gen Z purchasing behaviors, what they want from brands and how brands can provide it. It revealed that Indian Gen Z students are feeling optimistic about the economy, and brands can effectively tap into that optimism by sharing exclusive offers just for them. Nine out of 10 Gen Z students surveyed said they would be more likely to purchase from a brand that gave them an exclusive offer and a whopping 99 percent would share that offer with others who are eligible.

SheerID, the global leader in identity verification for commerce, today announced the publication of its 2024 Consumer Loyalty Report. Retailers are leaning into discounts in response to pushback from consumers who feel pinched by inflation. But while discounts are good for generating short-term sales, can they also effectively generate long-term loyalty? To find out, SheerID surveyed more than 3,200 consumers in the United States and the United Kingdom, asking about their feelings on the economy, discounts and what it takes for brands to build enduring loyalty.

SheerID, the global leader in identity verification for commerce, and its retail partners are helping teachers get ready for back-to-school with exclusive discounts from their favorite brands. More than 38 retail brands across 7 retail categories are partnering with SheerID to offer discounts and other benefits tailored just for teachers to celebrate their dedication and hard work and help them start the school year off right. The company also announced exclusive discounts for students.

SheerID, the global leader in identity verification for commerce, and its retail partners are helping students get ready for back-to-school with exclusive discounts from their favorite brands. More than 40 retail brands across 7 retail categories are partnering with SheerID to offer discounts and other benefits tailored just for students to help them start the school year off right. The company also announced exclusive back-to-school discounts for teachers.

SheerID, the global leader in identity verification for commerce, expands its international footprint with a dedicated presence in India to serve the Asia Pacific (APAC) region. This investment by SheerID empowers regional brands to acquire and verify millions of college students and young adults for exclusive, personalized offers. According to a recent market study by Forrester consulting, exclusive offers verified by SheerID were reported to generate 337% ROI due to increased revenue, fraud reduction and superior customer experience. Brands such as Spotify, Autodesk, Salesforce, YouTube, and many others are already using the SheerID Open Verification Platform to serve their customers in this region.

SheerID, the global leader in identity verification for commerce, today announced that Stephanie Copeland Weber, former Chief Executive Officer of Ruby, has been appointed Chief Executive Officer and will join the company’s Board of Directors. Copeland Weber succeeds Jake Weatherly, SheerID’s co-founder, who has successfully and steadfastly led the company since its inception over a decade ago and will step into a new role as Board Director and Strategic Advisor.

SheerID, the global leader in identity verification for commerce, today announced the launch of a suite of turnkey marketing products enabling marketers to engage members of high-value communities including students, healthcare workers and military members. The new additions to SheerID’s Marketing Hub equip marketers with multi-channel marketing products that reach entire communities - tens of millions of consumers - compared to closed affiliate verification providers who only reach a fraction of a community due to their signup process.

SheerID, the global leader in identity verification for commerce, today announced it has received ISO/IEC 27701:2019 certification status from the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC).

SheerID, the global leader in identity verification for commerce, is proud to partner with over 32 brands in 8 retail categories to provide exclusive discounts for millions of educators during National Teacher Appreciation Week. This initiative underscores the collective appreciation for educators' critical role in shaping future generations.

In an ongoing effort to honor the critical contributions of healthcare professionals, SheerID, the global leader in identity verification for commerce, has once again partnered with 28 leading brands to provide exclusive discounts during National Nurses Week. This initiative reflects a growing trend among companies to recognize and reward the invaluable service of healthcare workers.

SheerID, the global leader in identity verification for commerce, is partnering with 31 distinguished brands in 9 categories offering exclusive discounts to honor the millions of active military service members and veterans during National Military Appreciation Month this May.

SheerID, the global leader in identity verification for commerce, today announced the findings of a survey of Gen Z consumers. Fielded by Centiment on behalf of SheerID, the survey sought to gauge Gen Z’s feelings on the economy, better understand their purchasing preferences and discover how brands can meet the current needs of this influential cohort. The survey also explored the role that exclusive offers and rewards play in driving shopping behavior. Respondents included a total of 1,761 people aged 18 to 26 (“Gen Z”) from the United States and the United Kingdom, half of whom are currently enrolled university students. The survey was fielded between March 1 and March 14, 2024.

SheerID, the global leader in identity verification for commerce, today announced the promotion of Dave Miller to Chief Financial Officer. In his new role, Miller will oversee all global aspects of SheerID’s accounting, finance, and investor relations. Miller will continue to report directly to Jake Weatherly, SheerID's Chief Executive Officer.

SheerID, the global leader in identity verification for commerce, today announced the availability of its instant verification solution for low-income households for telecom carriers. Already in use by brands such as Walmart - in support of the company’s Walmart+ Assist program - SheerID’s verification solution provides an easy way for companies to verify households who qualify for government assistance programs. With the federal government ending funding of the Affordable Connectivity Program (ACP) this month, SheerID’s verification solution provides a means for carriers to continue reduced rate pricing and promotions to families who need extra financial support. In addition, it allows Telcos to pursue continued federal funding through programs such as the broadband equity and deployment (BEAD) program.

SheerID, the global leader in identity verification for commerce, today announced the launch of SheerID InStore. SheerID InStore makes it easy for retailers to verify the eligibility of in-store shoppers for gated offers to coveted communities such as students, teachers, and healthcare workers to serve them directly in their physical storefronts and capture point-of-sale revenue. With the addition of SheerID InStore, retailers have a full omnichannel solution that supports in-store, online and mobile-based shopping. The SheerID InStore verification process also presents retailers with a new means of gathering valuable, first-party customer data, information they can incorporate into their data warehouse and loyalty programs to drive repeat purchases.

SheerID, the global leader in identity verification for commerce, has partnered with Payment Plugins, one of the leading plugin developers for WooCommerce. WooCommerce is an open-source e-commerce plugin for WordPress that simplifies creating and managing an online store. Today, SheerID announced SheerID for WooCommerce, allowing WooCommerce merchants to instantly verify consumer eligibility for gated offers and discounts to communities such as students, teachers, healthcare workers, military service members, and many more worldwide. SheerID for WooCommerce is a no-code, turnkey solution for merchants to launch a gated offer program rapidly. SheerID’s research has found that more than 80% of consumers within these communities buy from brands with a gated offer and more than 90% would share an offer with fellow community members.

Inc. Magazine today revealed that SheerID was included in its fifth annual Inc. 5000 Regionals: Pacific list for the second consecutive year, the most prestigious ranking of the fastest-growing private companies based in Alaska, Hawaii, California, Oregon, and Washington. Born of the annual Inc. 5000 franchise, this regional list represents a unique look at the most successful private companies within the Pacific region economy generating sustainable growth and jobs.

SheerID, the global leader in identity verification for commerce, today announced the launch of two significant platform capabilities that drive customer acquisition and retention for consumer brands with gated offers to high-value communities like GenZ, teachers and essential workers. Marketing Hub provides brands with a curated marketplace of data-driven marketing products, agency services and earned media solutions to drive awareness and accurately engage highly valued communities. DataConnectors take the first-party data provided by consumers and verified by SheerID, and streams it into more than 400 martech solutions such as a brand’s BI, CRM and CDP systems for personalized marketing.

SheerID, the global leader in identity verification for commerce, is celebrating record-breaking revenue growth of 273% in EMEA, signing significant new customers, building new partnerships, and winning multiple industry awards, as it heads into another period of increased momentum in 2024.

SheerID, the global leader in identity verification for commerce, used by hundreds of leading brands around the world, has partnered with more than 30 top brands that are making exclusive holiday offers available to millions of teachers, students, medical professionals, first responders, military members, and more, to thank the hard-working people who make our communities better places to live and work. SheerID is proud to partner with these organizations to reward these groups with special holiday offers.

SheerID, the global leader in identity verification for commerce, used by hundreds of leading brands around the world, has partnered with more than 50 brands that have made exclusive discounts available to millions of active military, veterans, and their families, to honor and thank them for everything they do for Veterans Day. SheerID is proud to partner with these organizations to reward the military community.

SheerID, the global leader in identity verification for commerce, today announced significant product updates to further increase sales with gated, personalized offers across a range of occupations, affiliations, and customer life stages. SheerID’s latest platform update extends the coverage of these offers by adding thousands of data sources to verify new community segments including GenZ and senior citizens in 30 countries and US consumers who are eligible for government income assistance programs. New product enhancements also include additional fraud protections to give brands more control over their verification experience and consolation offers for those who aren’t eligible for community offers. These capabilities help businesses acquire customers, build loyalty, and protect margins.

SheerID, the global leader in identity verification for commerce, has partnered with 30 brands that have made exclusive offers available to millions of first responders to honor and thank them for everything they do for National First Responders Day on October 28. SheerID is proud to partner with these organizations to reward the first responder community.

SheerID, the global leader in identity verification for commerce, today announced the findings of a research study it commissioned from Forrester Consulting. The Total Economic Impact™ (TEI) Study measured business benefits and cost-savings that marketers realized when using SheerID’s identity verification solution to create gated, personalized offers for communities like students, teachers and the military. SheerID customers who participated in the study received $16.1 million in additional revenue, $2.9 million in savings from fraud mitigation, and more than $700,000 in cost-savings from redeploying employees, for a Net Present Value of $15.15 million over a 3 year term. These results were combined to form a single composite organization.

SheerID, the global leader in identity verification for commerce, and Pvolve, an innovative functional fitness company that pairs functional movement with resistance-based equipment to sculpt, tone, strengthen and restore the body, today announced that military members and seniors are now eligible for the same discount program that it has been offering students, first responders, teachers and healthcare workers.

Inc. Magazine today revealed that SheerID, the global leader in identity marketing, secured a place on the Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Intuit, Zappos, Under Armour, Microsoft, Patagonia, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.

SheerID, the global leader in identity marketing, has partnered with more than 50 brands that have made exclusive discounts available to millions of students and teachers as they prepare for the new school year. SheerID is proud to partner with these organizations to reward educators and students.

SheerID, the global leader in identity marketing, today announced it has joined the MACH Alliance, a not-for-profit industry body dedicated to advocating for open, best-of-breed technology ecosystems. MACH Alliance membership certifies that SheerID meets the MACH standard for modern technology: microservices based, API-first, cloud-native SaaS, and headless.

SheerID, the global leader in identity marketing, has partnered with more than 30 brands that have made exclusive discounts available to millions of students in celebration of graduations happening around the world in May and June. SheerID is proud to partner with these organizations who recognize and reward students.

SheerID, the global leader in identity marketing, has been named to Inc. magazine’s annual Best Workplaces list. Featured in the May/June 2023 issue, which hits newsstands on May 16, 2023, and prominently featured on Inc.com, the list is the result of a comprehensive measurement of American companies that have excelled in creating exceptional workplaces and company culture, whether operating in a physical or a virtual facility.

In the release dated April 26, 2023, the Vail Resorts bullet point has been updated.

SheerID, the global leader in identity marketing, has partnered with more than 25 brands that have made exclusive discounts available to millions of nurses and other healthcare workers to honor and thank them for the vital work they do during National Nurse Appreciation Month in May. SheerID is proud to partner with these organizations who recognize and reward the healthcare community.

SheerID, the global leader in identity marketing, has partnered with more than 30 brands that have made exclusive discounts available to millions of educators to honor and thank them for the vital work that they do during National Teacher Appreciation Month in May. SheerID is proud to partner with these organizations who recognize and reward the educator community.

SheerID and Crain Communications, a privately held business media company, today announced that students are eligible for exclusive offers from six Crain Communications-owned business news brands.

SheerID, the global leader in identity marketing, and Thule, a global sport and outdoor company that offers high-quality products with smart features and a sustainable design that makes it easy for people across the globe to live an active life, today announced that students, military, and first responders are now eligible for its discount program.

SheerID today announced the findings of a survey designed to understand how the current economy is impacting consumer’s spending habits. The survey also sought to understand how shoppers felt about the downturn, how their purchasing behavior has changed, and what brands can do to engage, acquire, and retain them. This new data comes from a survey of more than 4,000 consumers in the United States and the United Kingdom that was conducted by market research software provider, Centiment in January of 2023.

Inc. Magazine today revealed that SheerID is No. 128 on its fourth annual Inc. 5000 Regionals: Pacific list, the most prestigious ranking of the fastest-growing private companies based in Alaska, Hawaii, California, Oregon, and Washington. Born of the annual Inc. 5000 franchise, this regional list represents a unique look at the most successful private companies within the Pacific region economy generating sustainable growth and jobs.

SheerID, the global leader in identity marketing, today announced it has received ISO/IEC 27001:2013 certification status from the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC).

SheerID, the global leader in identity marketing, has joined forces with commercetools, the leading provider of composable commerce. This strategic partnership allows commercetools merchants to easily develop gated, personalized offers for valuable consumer communities like students, teachers, and healthcare professionals through the SheerID platform. Merchants will have access to SheerID’s digital verification engine to instantly identify eligible consumers for their exclusive promotions, dynamic personalization, and merchandising programs.

SheerID, the global leader in identity marketing, and Sessions, the leading on-demand mental health support platform for first responders to work through real issues in live, engaging, video small groups that are facilitated by experienced professionals and supported by a community of peers, announced that first responders are now eligible for its discounted program to receive secure, anonymous mental health care services they can trust.

SheerID, the identity marketing platform used by hundreds of leading brands around the world, has partnered with more than 40 top brands that are making exclusive holiday discounts available to millions of teachers, students, medical professionals, first responders, military members, and more, to thank the givers who make our communities better places to live and work. SheerID is proud to partner with these organizations to reward these groups with special holiday offers.

SheerID, the global leader in identity marketing, has joined forces with Worldpay from FIS® (NYSE: FIS), a global leader in financial services technology. The strategic partnership will enable tens of thousands of merchants on the Worldpay platform to easily provide segmented discounts and offers to consumer communities such as students, the military, teachers, healthcare workers, first responders, seniors, young adults, new movers, and more.

SheerID, the global leader in identity marketing, and Bostitch® Office, part of Goods iQ, a global leader in the development, manufacturing and distribution of office, academic, industrial and consumer goods, today announced that it will expand its offering to teachers with 25% off all sale items on its website as well as launch a 12 Days of Holiday Giveaways sweepstakes running from Dec. 10-21. During the sweepstakes, teachers can visit BostitchOffice.com to verify their eligibility and enter to win exclusive holiday giveaways each day.

SheerID, the identity marketing platform used by hundreds of leading brands around the world, has partnered with more than 50 brands that have made exclusive discounts available to millions of active military, veterans, and their families, to honor and thank them for everything they do for Veterans Day on November 11. SheerID is proud to partner with these organizations to reward the military community.

SheerID, the identity marketing platform used by hundreds of leading brands around the world, has partnered with more than 30 brands that have made exclusive discounts available to millions of first responders to honor and thank them for everything they do for National First Responder Day on October 28. SheerID is proud to partner with these organizations to reward the first responder community.

SheerID and DiamondBack, the manufacturer of the toughest, most secure truck bed covers in the world, announced that first responders are now eligible for its discount program, along with active, veteran, retired, and reserve U.S. military members and their families, who have already been enjoying this everyday hero offer.

SheerID and BritBox, the streaming service from BBC Studios & ITV, offering the biggest and best collection of unmissable British TV in the U.S. and Canada, announced that first responders and healthcare workers are now eligible for its discount program, along with teachers, who have already been enjoying this everyday hero offer.

Rothy’s, a leading apparel brand specializing in sustainable, comfortable, and fashionable footwear, bags and accessories for the whole family, today announced that students are now eligible for its discount program, along with teachers, healthcare workers, and first responders.

SheerID, a global leader in identity marketing, has joined forces with BigCommerce (Nasdaq: BIGC) a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands. The strategic partnership will enable tens of thousands of BigCommerce merchants on the BigCommerce platform to easily provide exclusive offers and discounts to consumer communities such as students (globally), the military, teachers, healthcare workers, first-responders, seniors, young-adults, and new movers. These groups represent 70% of the population 18+ in the U.S. and university students in 191 countries.

Inc. Magazine today revealed that SheerID is No. 2,279 on its Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Intuit, Zappos, Under Armour, Microsoft, Patagonia, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.

SheerID, the identity marketing platform used by hundreds of leading brands around the world, has partnered with more than 50 brands that have made exclusive discounts available to millions of students and teachers as they prepare for the new school year. SheerID is proud to partner with these organizations to reward educators and students.

SheerID has been named to Inc. magazine’s annual Best Workplaces list. Featured in the May/June 2022 issue, hitting newsstands on May 17, 2022, and prominently featured on Inc.com, the list is the result of a comprehensive measurement of American companies that have excelled in creating exceptional workplaces and company culture, whether operating in a physical or virtual facility.

Throughout 2022, SheerID will help NASCAR verify active duty and veteran military service status for a program that celebrates and honors military service members, veterans, and their families through exclusive ticket discounts for select NASCAR races during the race season.

SheerID, the identity marketing platform used by hundreds of leading brands around the world, has partnered with brands in numerous industries for Military Appreciation Month, in May, in order to provide exclusive offers to the 33 million members of the military, including active duty, veterans, reservists, spouses, and dependents.

SheerID, the identity marketing platform used by hundreds of leading brands around the world, has partnered with a number of brands for Teacher Appreciation Week in order to provide exclusive offers to the 6.7 million educators in the US. This year, Teacher Appreciation Week is May 1-8.

A new survey by Forrester Consulting and SheerID shows that 99% of marketers are actively responding to data deprecation, resulting from browser and operating system restrictions as well as a growing number of privacy laws. The study, The Data Deprecation Challenge and Promise of Zero-Party Data, examines how marketers in North America and EMEA are using zero-party data - data that consumers voluntarily provide brands - in order to combat these increasing challenges.

Inc. Magazine today revealed that SheerID is No. 99 on its third annual Inc. 5000 Regionals: Pacific list, the most prestigious ranking of the fastest-growing private companies based in Alaska, Hawaii, California, Oregon, and Washington. Born of the annual Inc. 5000 franchise, this regional list represents a unique look at the most successful private companies within the Pacific region economy generating sustainable growth and jobs.

SheerID, the identity marketing platform used by hundreds of leading brands around the world, announced several exclusive offers available for students and teachers to celebrate the International Day of Education. In recognition of the role education plays in bringing global peace and sustainable development, the United Nations General Assembly designated January 24 as International Day of Education in 2018.