Serta Simmons Bedding Launches Serta® iSeries NXG™ Collection
Serta Simmons Bedding (SSB), a leading global sleep company, today announced the launch of the new Serta® iSeries NXG™ mattress collection – the next generation of comfort engineered to deliver what today’s consumers are asking for: immediate cooling, instant pressure relief, and ideal support at accessible premium price points.
Serta Simmons Bedding Launches Serta® Perfect Day® Mattress in a Box Collection
Serta Simmons Bedding (SSB), a leading global sleep company, today announced the launch of the new Serta® Perfect Day® Mattress in a Box (MIB) collection – designed to deliver refreshing sleep, zoned support, and Serta-quality comfort at compelling price points and ultimate convenience.
Serta Simmons Bedding Appoints Tim Yaggi to SSB Board of Directors
Serta Simmons Bedding (SSB), a leading global sleep company, announced today that Tim Yaggi has been appointed to the Board of Directors.
Serta Simmons Bedding Appoints Cesar Perez as Chief Financial Officer
Serta Simmons Bedding (SSB), a leading global sleep company, announced today that Cesar Perez has been appointed Chief Financial Officer (CFO), effective July 8, reporting into newly appointed Chief Executive Officer Jim Loree. Perez will also serve as a member of the company’s senior leadership team.
Serta Simmons Bedding Launches Beauty Sleep® & Serta® Classic® Collections
Serta Simmons Bedding (SSB), a leading global sleep company, announced today the launch of its new Beauty Sleep® Collection & Serta® Classic® Collection.
Serta Simmons Bedding Launches New Serta® iComfort® Collection
Serta Simmons Bedding (SSB), a leading global sleep company, announced today the launch of its new Serta® iComfort® Collection. Designed to ensure all-night comfort, the new all-foam collection features 5 support zones for full-body alignment.
Serta Simmons Bedding Launches New Beautyrest Black® Collection
Serta Simmons Bedding (SSB), a leading global sleep company, announced today the launch of its new Beautyrest Black® Collection. Alongside the launch, the company also announced a new Beautyrest® marketing campaign which brings back a modernized version of the iconic bowling ball commercial which first appeared 29 years ago.
Serta Simmons Bedding Unveiling Seven New Collections Across Its Serta® and Beautyrest® Product Platforms at Winter Las Vegas Market
Serta Simmons Bedding, LLC, one of the world’s leading sleep companies, today announced that it will launch seven new collections across its Serta® and Beautyrest® product platforms this year. The collections are designed to better position each brand with compelling product lineups with “step-up” value propositions and feature sets that are easy for consumers to understand and give our retailers the product assortment to drive step-up selling.
Serta Simmons Bedding Opens New State-of-the-Art Manufacturing Plant in Wisconsin
Serta Simmons Bedding, LLC (SSB), one of the world’s leading sleep companies, today held a grand opening event and ribbon-cutting ceremony for its new state-of-the-art 500,000 square foot manufacturing plant in Wisconsin that will produce mattresses and other bedding products under its Serta, Beautyrest and Simmons brands. SSB has long had a manufacturing presence in Rock County, and this plant is retaining more than 300 jobs for the local economy. SSB expects to create additional jobs at the plant over the next few years as the business regains lost market share.
Serta Simmons Bedding Names Industry Veteran Robert Burch Chief Operations Officer
Serta Simmons Bedding (SSB), a leading global sleep company, announced today that Robert (Rob) Burch has joined the company’s senior leadership team as Chief Operations Officer, effective immediately. In this role, Burch will lead SSB’s operations function, including the company’s network of manufacturing facilities across the U.S. and Canada.
Serta Simmons Bedding Continues to Bring New Products to Market Through Launch of Updated Beautyrest Harmony Collection and Expansion of Beautyrest Black Line
Serta Simmons Bedding (SSB), a leading global sleep company, announced today an updated Beautyrest Harmony® collection and the expansion of its Beautyrest Black® collection. The company also announced a new Serta marketing campaign highlighting its Perfect Sleeper® collection. The new Beautyrest mattresses, as well as the other anchor products in SSB’s portfolio and new campaign, will be showcased at the Summer Las Vegas Market taking place July 30 – August 3, 2023.
Serta Simmons Bedding Names Dominick Azevedo Chief Sales Officer
Serta Simmons Bedding (SSB), a leading global sleep company, announced today that Dominick Azevedo will be joining the company’s executive leadership team as Chief Sales Officer in late June. In this role, Azevedo will lead the sales function for the organization.
Serta Simmons Bedding Announces New Executive Leadership Appointments
Serta Simmons Bedding (SSB), a leading global sleep company, announced today additions to its executive leadership team to advance the company’s growth strategy and strengthen its business.
Serta Simmons Bedding Announces Updates to Key Lines in its Serta and Beautyrest Portfolio
Serta Simmons Bedding (SSB), one of the leading global sleep companies, today announced updates to key lines in its mattress portfolio across its Serta® and Beautyrest® brands. Highlight launches, which will be on display at Winter Las Vegas Market beginning Jan. 29, include the next generation of Serta’s iComfort® line, Serta iComfortECOTM, which integrates more sustainable materials, as well as the improved Serta Perfect Sleeper® collection, which delivers the brand’s trademark comfort as well as zoned support, at more accessible price points. In addition, SSB announced that it will be unveiling updates to its Beautyrest Harmony® collection later this year.
