Articles from MGID

MGID, the global advertising platform, has today announced its partnership with Patch.com, one of the largest sources of hyperlocal news in the United States, reaching over 25 million unique visitors per month. This exclusive partnership will focus on driving and optimizing effective monetization and audience development through content recommendations from MGID’s advertiser network.

MGID, the global advertising platform, today announces the release of CPA Tune. This powerful self-optimizing system utilizes machine learning to maximize conversions and efficiency at scale across native advertising campaigns. This launch follows the launch of MGID’s CTR Guard, which monitors campaigns for ad fatigue to keep creatives fresh and effective. CPA Tune focuses on the next step: what happens after the click, and how these outcomes can be predicted and optimized.

MGID, the global advertising platform, has announced a new partnership with Digiseg, a privacy-focused data provider, to integrate household-based targeting into MGID’s platform. The collaboration enables advertisers in the US, India, and several European markets—including Germany, Greece, Poland, Turkey, and Ukraine—to activate Digiseg’s privacy-first audience segments across MGID’s native ad inventory.

MGID, the global advertising platform, announces its new partnership with Integral Ad Science (IAS), a leading global media measurement and optimization platform, to enhance ad measurement and optimization and campaign performance measurement for its advertisers. This collaboration replaces the recently discontinued Oracle Moat, positioning IAS as MGID’s premier solution for ensuring transparency, brand safety, and accurate campaign metrics.

MGID, the global advertising platform, today announces the launch of CTR Guard, an innovative AI-powered tool designed to combat ad fatigue and enhance digital ad performance proactively. Leveraging machine learning (ML) and generative AI (GenAI) technology, CTR Guard predicts and prevents declines in clickthrough rates (CTR), ensuring advertisers maximize the impact of their campaigns with minimal manual effort.

Global advertising platform MGID today announced the appointment of Kenneth López Triquell as VP of Sales, and Tadej Pavlic as Head of Product - Advertisers. The new hires will help MGID support advertisers, building on existing relationships and expanding the business footprint across global markets.

Global advertising platform MGID today announced the appointment of Alex Distadio as Regional Head of Publisher Acquisition, Americas, and Ela Krief as Global Head of Account Management. The new strategic hires support MGID’s mission to ensure sustainable business growth by developing high-value relationships with publishers and advertisers across global markets.

Global advertising platform MGID announces the launch of MGID+, an all-in-one solution for premium publishers looking for solutions beyond monetization at a time of rapid change on the open web. MGID+ presents monetization, audience acquisition, and audience engagement tools in a single suite and is enhanced by real-time data spanning advertising, website, and content performance.

MGID, the global advertising platform, has seen its investment in headcount, technology, and partnerships pay dividends as it delivered a strong H1 business performance, all supported by its ongoing international expansion. Opening up new markets and revenue opportunities across North and South America, Europe, and Asia has continued the business’s five-year trend of double-digit year-on-year growth as it helps clients thrive in today’s challenging digital advertising environment.

MGID, the global advertising platform, has today launched an innovative pre-flight campaign assessment solution, developed in collaboration with strategic partner Memorable — the leading driver of smart creative analysis.

MGID, the award-winning, global native advertising platform, confirms that Meta’s Guillaume Cribier is joining its global team as Head of Global Publisher Success. At MGID, Cribier will lead and support the Global Publisher Success team in developing and strengthening relationships with its publisher partners.

MGID, the global advertising platform, has launched a new dashboard for MGID Ads, its self-service advertising campaign planning and execution suite. The new platform presents users with a new, more powerful intuitive interface that surfaces numerous AI-powered features, doubling the speed of campaign setup.

MGID, the global advertising platform, today announced its strategic partnership with Pixalate, the market-leading ad fraud protection, privacy and compliance analytics platform.

MGID, the global advertising platform, has expanded its partnership with GeoEdge, the premier provider of ad security and quality solutions for the online and mobile advertising ecosystem. The expansion follows a successful, years-long partnership, over which several types of cloaking practices were identified across tens of thousands of scenarios.

MGID, the global advertising platform, today announced that it has met the standards required to be awarded the ISO/IEC 27001 certification for information security management.

MGID, the global advertising platform, today announced a partnership with Playmaker, the digital sports media company that delivers authentic content experiences through its portfolio of sports media brands. The partnership will see the direct integration of MGID’s native ads across Playmaker’s web properties to maximize user experience and engagement and increase traffic and monetization.

MGID, the global advertising platform, has today announced the appointment of Ryan Stewart as Head of Publisher Acquisition (North America), as part of its ongoing investment in the region. A heavyweight in the native ad industry, Stewart will support MGID’s growth across North America by introducing the native advertising platform to publishers, enabling them to create new revenue streams and grow their audiences.

MGID, the global advertising platform, has announced the integration of Google Web Stories, formerly known as AMP Stories, into its platform, becoming the first third-party partner to support Story Ads and provide publishers with direct access to this additional stream of revenue.

MGID, the global advertising platform, has today announced the development and integration of generative artificial intelligence (AI) into its existing intelligent solutions offering. Currently undergoing beta testing by MGID’s creative team to produce client ads, this functionality — set to transform the way advertisers generate and optimize images and headlines — will launch fully before the end of Q1.

MGID, the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention.

MGID, the global advertising platform, has today announced the launch of its Seller Defined Audiences (SDA) solution, enabling publishers to establish high quality, interest-based audience segments and improve inventory monetization.

MGID, the global advertising platform, has today announced the appointment of Sara Buluggiu as VP of Publisher Business Development, and Sergio Vives as Global Head of Publisher Acquisition, to drive the company’s European expansion.

MGID, a global advertising platform, has today announced an exclusive multi-year agreement with premium digital publishing power-house G/O Media. The partnership will see considerable value-creation, leveraging MGID’s multi-format premium demand, brand-safety solutions, and award-winning technology.

MGID, the global advertising platform, today announced it has met the rigorous standards required to achieve Trustworthy Accountability Group (TAG) Brand Safety Certification for its global operations.

MGID, the global advertising platform, has launched Creative Safety Rankings across its US network to confirm its commitment to thoughtful, ethical advertising, by ensuring quality ad content that is brand safe and enhances the user experience.

With international headquarters in Kyiv, Ukraine, we have more than 500 employees based in the region. While they are safe and bravely continue to work, they are experiencing the devastation created by Russia’s unprovoked, ongoing attack firsthand, so since the beginning of the invasion on 24th February, our team has focused on fighting for the truth about the war.

MGID, the global advertising platform, today announces it has acquired a majority stake in Metup Native S.r.l., a leading native advertising network in Italy previously owned by MetUp. This deal marks the latest step in MGID’s global expansion plans.

MGID, the global pioneer in native advertising, has today announced the appointment of Madi Bachar as VP of Global Sales to manage and develop the company’s effective selling strategy, and continue its geographical expansion in key markets, including LATAM, APAC and Western Europe.

MGID, the global pioneer in native advertising, has directly integrated Oracle Moat into its platform, to provide enhanced measurement, transparency and verification to its advertisers.