Articles from Imaginuity

Imaginuity has launched AI Mail, a performance direct mail system powered by AdScience®, Imaginuity’s proprietary Customer Data & Activation Platform. Where traditional direct mail targeting often relies on broad segmentation and a limited number of variables, AI Mail uses machine learning to evaluate more than 350 property- and household-level signals to identify high-probability homes with a level of precision traditional segmentation cannot match. The result helps home services franchise and multi-location brands unify targeting, activation, and attribution, so direct mail can be optimized toward revenue outcomes.

Imaginuity®, a leading performance marketing company for multi-location and franchise brands, announced that one of its subsidiaries has acquired a digital advertising automation platform serving real estate, mortgage, and other multi-location organizations from Adwerx, Inc. The Imaginuity subsidiary will continue to deliver and provide customer support for the more than 12,000 platform users through a team of nearly 40 employees, who have been previously providing such support.

A new restaurant industry survey from Imaginuity, a leading performance marketing company, reveals that restaurant marketers are facing significant challenges with multi-system data integration, customer insight visibility, and measuring return on marketing investment.

Taylor Calise, CEO of Imaginuity, has been named “Emerging Leader Of The Year” by D CEO and Dallas Innovates in the 2025 Innovation Awards, which honors leaders, entrepreneurs, and trailblazers paving the way forward for innovation in North Texas.

Imaginuity has successfully developed and launched a virtual shopper named Cindy for JLL Retail Property Management at 13 shopping centers across the country. Created to be a consistent and replicable virtual spokesperson online, Cindy embodies multi-ethnic characteristics designed to resonate across geographically dispersed shopping centers. As an industry first, she is an extension of Imaginuity’s Pylot® platform that creates beautiful, human-centered website experiences. Cindy’s unique personality and presence helps make every shopping center’s website a go-to resource for fashion and trend information.

Imaginuity has named Matt Sommer as its Chief Technology Officer. Sommer, an experienced executive and technologist, has spent 25 years in every aspect of managing and growing organizations, including fostering innovation, pioneering and evangelizing product vision, and leveraging data and analytics. He is uniquely suited to Imaginuity’s mission to blend imaginative thinking, innovative technology, and uncommon ingenuity to deliver transformative results for its clients.

Imaginuity® announced the acquisition of Beacon Advertising, a deal that includes Evan Meeks, co-founder of Beacon, becoming Executive Director of Client Partnerships at Imaginuity. Already one of the largest independent marketing services providers in the Southwest, the combined operation will do business under the Imaginuity brand.

Imaginuity has promoted Chelsea Navarro to chief financial officer, a role she is well prepared for after having served as the marketing agency’s director of finance since 2018, skillfully managing the long-term financial growth of the company.

Imaginuity® has appointed Tony Osterhaus as Executive Director of Client Partnerships, a role that brings him back to the second largest independently held agency in the Southwest, where he previously spent seven years. Osterhaus returns to manage both the client partnerships and project management teams to ensure they are delivering the transformative results Imaginuity’s clients have come to expect from the award-winning integrated marketing agency.

Imaginuity® has named commercial real estate (CRE) industry and marketing veteran Angela Sweeney as Executive Director of Pylot, a marketing technology solution that allows multi-location businesses to launch and manage their digital presence across multiple locations, brands, and websites. Sweeney joins the award-winning integrated marketing agency, the second largest independently held agency in the Southwest, from Peterson Companies, where she most recently served as Chief Marketing Officer.

Imaginuity® has named Corbett Guest president. The award-winning Dallas marketing agency, formerly Calise Partners, acquired Imaginuity in 2019, where Guest was one of the principals. The move made the combined Imaginuity one of the largest independent marketing services providers in the Southwest. In his role since as Chief Strategy and Innovation Officer, Guest has guided the organization along with CEO Taylor Calise through explosive growth, successfully weathering 2020 and leveraging the synergies of its combined disciplines. The agency has experienced a 25% growth in headcount in 2021, and is expecting an additional 30% growth next year.

Imaginuity® has launched Pylot, a scalable cloud-based platform for companies to roll out their digital presence across multiple locations, brands, and websites, allowing them to quickly and efficiently establish their online marketing presence. The award-winning Dallas marketing agency has spent decades developing superior digital experiences and has evolved Pylot from its highly successful Imaginuity Centers platform.

Imaginuity has won Goosehead Insurance, Inc (NASDAQ: GSHD) as a client, becoming its agency partner for digital transformation following a competitive review. Engaged on a number of initiatives, including digital transformation, brand positioning and online customer experience, Imaginuity will tap its deep expertise in franchised and distributed businesses to drive the relationship. Goosehead has a network of ten corporate sales offices and more than 1400 operating and contracted franchise locations.