HYBE Partners with Acclaimed Music Executives Brandon Hixon and Colin Gayle To Manage Grammy® Award-Winning Artist Tyla and To Build A Global Platform for African Talent
HYBE today announced a significant expansion into the rapidly growing African music market through a new global management partnership with two of the most influential voices shaping African and diaspora music: Brandon Hixon and Colin Gayle. Together, they are launching a global management initiative designed to amplify African artists, develop cross-cultural storytelling, and build long-term creative pathways across the U.S., Asia, and the world. Under this partnership, HYBE will establish a robust pipeline of emerging and established talent, has the ability to sign new artists, while providing comprehensive international growth support. Tyla will be the first artist supported under this expanded vision. She will continue to be guided by Hixon and Gayle, with HYBE providing additional global reach.
HYBE Partners with LAFC in First-Ever MLS Sponsorship, Celebrating K-pop Culture and Fandom in LA as Club Begins Audi 2025 MLS Cup Playoffs
In celebration of the strong ties between Los Angeles and South Korea and the Korean influences that define LA’s cultural identity, global entertainment lifestyle platform company HYBE is teaming up with LAFC to sponsor the first Audi 2025 MLS Cup Playoff home game at BMO Stadium on October 29, marking the first-ever collaboration between HYBE and Major League Soccer.
