Articles from Gregory FCA

Gregory FCA, one of the nation’s largest financial communications firms, today announced at Money 20/20 in Las Vegas its inaugural Top 10 AI Visibility Leaders, which are sector-by-sector fintech rankings that highlight the companies most frequently mentioned across leading AI search engines.

Gregory FCA, one of the nation’s largest integrated communications firms, has been recognized with multiple top honors in 2025, underscoring its leadership in digital innovation, content marketing, and industry expertise.

Gregory FCA, one of the nation’s largest financial communications firms, today launched the Gregory Influence Engine, the first AI search monitoring and optimization platform built specifically for financial services firms.

Credibility doesn’t come from algorithms. It comes from people who’ve been in the room — who know how stories are made; what journalists, their readers, and viewers want; and when to act to move a story. That’s why Gregory FCA is stacking its bench with top talent straight out of the nation’s most influential newsrooms.

In a world where the news cycle moves faster than most corporate responses, Gregory FCA, one of the nation’s largest and most AI-enabled public relations firms partnered with AI strategists, Melior, to develop CrisisCalm, the first and only AI-powered platform built specifically to empower communicators with real-time, end-to-end crisis communications planning, messaging and deliverables.

For the fifth consecutive year, the Mid Atlantic Real Estate Journal (MAREJ) has named Gregory FCA the best real estate public relations firm in the Mid-Atlantic region. This acknowledgment underscores Gregory FCA's sustained leadership and commitment to excellence in providing high-quality communications services across all sectors of the real estate industry regionally and throughout the US and Canada including multifamily, retail, office, industrial, self-storage, hospitality and more.

One of the world’s first public relations agencies to become AI-enabled has completed a 12-month study of the impact of generative AI technologies on productivity. Gregory FCA, the 36th largest PR firm in the U.S., has discovered that the safe and effective deployment of generative AI has increased firm productivity a healthy 10.2%, equating to about $2 million in additional revenue. At the same time, the firm has seen a 3.75X return on investment once license and training costs are considered.

Introducing PlotLines – a first-of-its-kind podcast breaking down the stories driving headlines in real estate today. Co-hosts Heather Crowell, Executive Vice President of Investor Relations at Gregory FCA, and Britni Ackrivo, Senior Vice President of Gregory FCA’s award-winning Real Estate Vertical, bring over 30 years of combined experience in real estate marketing and communications to the microphone.

Gregory FCA, one of the nation’s top 40 largest public relations firms, has acquired BackBay Communications, a specialized financial strategic communications agency with offices in Boston and London. Based on O'Dwyer's 2024 ranking of financial PR firms, the deal creates the country’s sixth largest financially focused strategic communications firm.

Gregory FCA has earned a place among the 2024 PRNEWS Agency Elite Top 100 for the third consecutive year. This prestigious list recognizes the top 100 most innovative PR firms worldwide, underscoring Gregory FCA's continued excellence and forward-thinking approach in the industry.

Generative AI has ushered in a period of massive disruption, and Gregory FCA CEO Greg Matusky will unpack the countless transformations and opportunities in his new podcast, “The Disruption Is Now.” Launching today, the show introduces marketers and communications professionals to the trailblazers in the age of AI, offering a front-row seat to the disruption as it’s happening.

First mover advantage matters, especially in the AI arms race. Yet in public relations, where many firms are still learning about or are unsure about AI adoption, Gregory FCA has fully embraced it. The result has been tremendous growth opportunities for the firm in the first half of 2023, including the addition of new AI clients and AI-enabled team members who have been trained in its safe, transparent and secure use.

Gregory FCA has been named the best real estate public relations firm in the Mid Atlantic region for the third consecutive year by the Mid Atlantic Real Estate Journal. This recognition highlights Gregory FCA's continued excellence and dedication to providing top-notch PR services within the real estate industry.

Generative AI is set to disrupt and transform public relations and corporate communications. And technology providers in the industry are lining up to sell PR and communications professionals AI solutions, many of which will soon be available for free, if they aren’t already.

Gregory FCA today announces the appointment of Heather Crowell as Executive Vice President of Investor Relations and the promotion of Brittany Bevacqua to Managing Director of its New York Office, as the agency builds off a stellar year of growth. Alongside these senior posts, the agency also named Nicole Sullivan Associate Vice President. The new position and promotions are strategically designed to continue the firm’s accelerating growth trajectory, which catapulted the company to the country’s third-fastest growing agency in 2021 to now rank as the 41st largest public relations firm in the United States.

Gregory FCA has named two graduating college students the recipients of the firm’s inaugural Diversity Initiative Scholarships. University of Connecticut Te’a Gray and Villanova University's Margaret (Maggie) Mendel both received a $2,500 scholarship and will join the company’s 2022 Junior Associate Program.

The National Investor Relations Institute (NIRI) has announced that Senior Vice President of Gregory FCA Joseph Hassett has been named to the 2021 class of NIRI Fellows.