Articles from Collage Group

Bethesda, MD, Aug. 21, 2025 (GLOBE NEWSWIRE) -- Collage, the trusted cultural intelligence data company, today announced the release of the 2025 State of Brand Cultural Fluency Report, offering the most comprehensive measure yet of how well brands connect with America’s evolving consumer base. The Top 20 Brands include Dawn, Vicks, Bounty, M&M’s, Nestle, Sony, and Google.

Bethesda, MD, July 16, 2025 (GLOBE NEWSWIRE) -- Collage Group, the leading cultural intelligence engine, today announced the release of new data-rich culturally centric enhanced Audience Profiles, empowering brands to identify, reach, and build cultural relevance with America’s most influential and fastest-growing consumer segments. These new tech tools and insights help brands act with clarity and purpose from the start with marketing strategy and throughout the creative and media execution.

Bethesda, MD, May 29, 2025 (GLOBE NEWSWIRE) -- Collage, the leader in cultural intelligence, today released a first-of-its-kind research, unlocking what drives Gen Alpha – their values, behaviors, and digital fluency. Representing the future of consumer behavior and household influence, Gen Alpha is the youngest, most diverse, and most digitally connected generation in U.S. history. Collage’s new research delivers the deepest cultural insights available on this generation, grounded in proprietary data, in-culture expertise, and more than a decade of experience helping brands create their competitive advantage.

David Albert, former leader at Big Village & GfK, and Jason Moore, former Chief Sales Officer at ChurnZero join team to drive key innovation and growth initiatives

Procter & Gamble, PepsiCo, Pernod Ricard, Disney, Southern Glazer's Wine & Spirits, Gray Media Group, AARP, and Adsmovil Honored with Cultural Fluency Maker Awards

Bethesda, MD, July 15, 2024 (GLOBE NEWSWIRE) -- Collage, the leading provider of cultural intelligence, today announced several new innovations, deepening the company’s unmatched cultural insights about today’s diverse consumers to enable brands to drive revenue growth.

Bethesda, MD, June 25, 2024 (GLOBE NEWSWIRE) -- Today Collage Group, a leading provider of cultural intelligence, announced Lindsay Bennett as its new head of sales, joining a veteran tech team. As a seasoned sales leader, Bennett brings 25 years of experience in go-to-market strategy, sales and marketing, customer success, and revenue operations and enablement to the company. Her expertise includes driving client value and growth, organizational transformation, and promoting diversity and inclusion to deliver business results.

Bethesda, MD, April 03, 2024 (GLOBE NEWSWIRE) -- Collage Group, the cultural intelligence leader, announced today several new innovative features to its fluen.ci SaaS application. The enhancements will enable brand marketers to improve brand health, benchmark brand performance against competitors within industry, optimize ad reach and effectiveness, and expand into new segments and markets.

Bethesda, MD, March 20, 2024 (GLOBE NEWSWIRE) -- Today Collage Group, a leading provider of Cultural Intelligence, announced Elizabeth Jackson as the company’s first Chief Marketing Officer – a pillar in fueling the organization’s growth. As a seasoned CMO, she possesses more than 30 years of experience in marketing, strategy, insights, and new product innovation.                                     “A highly skilled business leader and entrepreneur, Elizabeth brings a passion for research, data, and insights, as well as expertise in brand-building, lead generation, and expansion into new verticals,” said CEO and Co-Founder David Wellisch. “Adding an additional proven expert to our team will undoubtedly be another important ingredient in our growth journey, as we support America’s leading brands in their path to achieving cultural fluency.”

New AI-Powered, SaaS Application Gives Marketing & Insights Professionals Unrivaled Depth of Insights Grounded in 12+ Years of Research

List is comprised of top U.S. companies; positions Collage Group in top half percent of all private firms.

Entrepreneur of The Year celebrates ambitious entrepreneurs who are building bolder futures.

McCormick, Walmart, and Sprite, among top brands to resonate with Black Americans

With accomplished background, oversees companywide commercial function and growth

Cultural Intelligence company, Collage Group, explains why ads for Band-Aid, Dove and Walmart earned top ranks

Google, McDonald’s, Visa, and YouTube rank among the top 10 brands excelling in product fit and cultural relevance to Hispanics.

Collage Group, the leading source of cultural intelligence about diverse consumers to America’s iconic brands, prepares for continued scaling with the addition of Pinkie Gunderia as Chief Financial Officer. Pinkie oversees the companywide accounting, finance and budgeting functions, and will be leading Collage Group’s forward-looking financial strategy to manage the company’s continued hypergrowth. She is a seasoned financial executive with 20 years of experience spanning finance, audit, tax and consulting across various industries.

Collage Group, the leading source of cultural intelligence about diverse consumers to more than 250 of America’s iconic brands, continues its hypergrowth with the launch of its Parents & Kids Cultural Intelligence Program. This new consumer research offering, created with input from nearly a dozen leading Collage Group member brands, is designed to cover the insights brands need to engage and activate parents and kids across race and ethnicity. This is the first syndicated resource available that offers full coverage of parents and kids with race and ethnicity overlays.

Collage Group, the leading source of cultural intelligence about diverse consumers to America’s iconic brands, continues to focus on growth with the addition of Jose Puyol as Chief Revenue Officer. Jose oversees companywide commercial function, including new business, renewals, account expansions and more. He is a seasoned SaaS executive with 20 years of experience leading high-growth sales organizations, with a well-established record of building customer-first sales teams and developing impactful strategies that disrupt the marketplace.

American consumers are experiencing a second year of unprecedented change, giving 2020 solid competition for an emerging set of challenges for U.S. businesses. Political polarization, COVID-19, race relations, immigration, LGBTQ+ rights and climate change have been top of mind for consumers this year–leading to shifts in consumer expectations of businesses.

Collage Group, the leading source of cultural intelligence about diverse consumers to America’s iconic brands, announces its CultureRate:Brand and CultureRate:Ad rankings of the more than 500 brands and 200 ads evaluated as part of the data pool. Lysol, Netflix, Google, and Band-Aid rank among the most Culturally Fluent brands, while Dove, National Geographic, Oreo and Campbell’s produced the most Culturally Fluent ad creative.

Collage Group, the leading source of cultural intelligence about diverse consumers to America’s iconic brands, continues to grow its research capabilities with the addition of Randi Ochs as Vice President of Custom Insights. Randi, a prominent consumer insights leader, will head Collage Group’s custom insights department and oversee the development of tailored, diverse consumer insights for more than 200 of America’s leading brands. Former Vice President at Marketing Evolution, and Senior Vice President at Kantar Millward Brown, Ipsos MediaCT, and OTX, Randi brings more than two decades of experience as a trusted strategic advisor and research team lead.

Collage Group, a cultural intelligence company helping America’s iconic brands better understand and win diverse consumers, experienced significant growth thus far in 2021. Currently supporting more than 200 leading brands with consumer insights and marketing best practices, Collage Group added 20+ new clients in the first half of 2021 alone, including: Bacardi, Carmax, Carhartt, Chase, Danone, Geico, GlaxoSmithKline, GBH, Hemisphere Media, JAFRA, Mutual of Omaha, Pernod Ricard, TrueCar, Truist, and United Health Care.