Articles from Blue Buffalo

Blue Buffalo — the most loved and trusted natural pet food brand in the U.S.— today announced the national launch of its new Love Made Fresh line available in the same stores where you buy meals for the whole family. This launch marks Blue Buffalo and General Mills’ entry into the fast-growing $3 billion fresh pet food category, positioning Love Made Fresh as a premium fresh feeding option designed to help pet parents make every meal a “fresh act of love,” for the pups who are beloved family members.

Today, Blue Buffalo, beloved natural pet food and treats brand, announced it is partnering with model, actress, host, and entrepreneur Olivia Culpo to kick off football season in style. Culpo and her pup Oliver Sprinkles are helping launch Blue Buffalo’s new Treats-focused creative campaign via a new ad spot and social content highlighting Nudges Steak Grillers, Homestyle Meatballs, and Chicken Jerky Cuts. The brand is also teaming up with additional football wives and girlfriends (WAGs) to highlight how they celebrate the season with their beloved pets… because it’s game day for them, too!

Just in time for summer, Blue Buffalo, the nation’s #1 most loved and trusted natural pet food brand, is partnering with actor, producer, and devoted dog dad Taylor Lautner to show how his pups stay energized with the brand’s high-protein, meat-rich Wilderness line. Lautner will capture how he prepares for summer adventures with his family, including fueling his dogs Remi and Lily with Blue Buffalo Wilderness dog food and treats. Lautner will showcase everything from behind-the-scenes glimpses into his action-packed summer vacation, to his pups living their best lives outdoors in a content series that will inspire his followers to venture into the wild.

Blue Buffalo, the country’s most loved and trusted natural pet food brand, announced today it has pledged $500,000 to community organizations in the Los Angeles area in support of pet families impacted by the wildfires. Funds will be used to ensure pet families have access to critically needed pet food, supplies and resources.

Today, Blue Buffalo, the country’s most loved and trusted natural pet food brand, announced its new role as the official pet food and treats partner of Best Friends Animal Society (BFAS), an award-winning animal welfare organization and trusted leader in pet adoption.