Backstroke Lands $2.8M, New Executive Talent, and Announces Upgraded Features Amid AI Marketing Boom
Backstroke, the generative AI email marketing platform for e-commerce brands, today announced $2.8 million in new growth funding led by Allos Ventures, with continued participation from High Alpha and Ground Game Ventures. This latest funding highlights Backstroke’s accelerating market traction and customer adoption. Year-over-year growth from June 2024 to June 2025 reached an impressive 375% in customer count and 447% in annual recurring revenue (ARR).
Reimagining Messaging in the Generative AI Era, Former ExactTarget Executive Starts Backstroke
Backstroke is announcing the launch of its generative AI messaging platform that’s set to revolutionize email, SMS, mobile push, and customer marketing for B2C brands. Backed by a $2M seed round co-led by venture firms High Alpha and Ground Game Ventures, and with participation from Allos Ventures. Backstroke combines fresh technology with seasoned experience, presenting a significant opportunity in the marketing tech landscape.
