Articles from Backlight

Eddie AI, the agentic AI video editing assistant for professional video teams, today announced a new integration with Iconik, the creative operations and media asset management platform from Backlight.

Backlight, the company behind Iconik and Wildmoka, which power video workflows for large media and entertainment organizations, today released the 2026 Iconik Media Stats Report, revealing how efficiency and scale are reshaping media operations. Content production is prolific, while production timelines are shrinking, and as data storage reaches an all-time high amidst increased demand from AI data centers, marketers are facing high storage costs and unusable archives.

Global video and entertainment technology company, Backlight, will demo its suite of popular creative workflow solutions—iconik, ftrack, and cineSync—at the 51st annual SIGGRAPH conference on computer graphics and interactive techniques, taking place later this month in Denver.

Global media and entertainment technology company, Backlight, announced that its newly appointed CEO, Kathleen Barrett, will speak at the fourth annual DPP Media Supply Festival taking place May 30-31 in NYC.

Global media and entertainment technology company, Backlight, today announced that its cloud-based linear playout solution, Zype Playout is now available in AWS Marketplace, a digital catalog with thousands of software listings from independent software vendors (ISVs) that make it easy to find, test, buy, and deploy software that runs on Amazon Web Services (AWS). Zype Playout makes it easy for content owners to turn live and on-demand video into pop-up or 24/7 digital linear channels for broadcast-quality distribution to their owned and operated (O&O) or to third-party streaming platforms (e.g., FAST, vMVPDs).

Global media and entertainment technology company, Backlight, today announced that it has partnered with Wurl to provide superior programming, CMS, and OTT management, distribution, and monetization capabilities for large and mid-market video publishers in the FAST (Free Ad-supported Streaming TV) and vMVPD (Virtual Multichannel Video Programming Distributor) ecosystem. Backlight and Wurl’s combined strengths offer a comprehensive, end-to-end solution for content publishers delivering a seamless, profitable, and more efficient workflow.

Backlight, the global media and technology company that produces some of the most innovative software solutions in the media entertainment business, announced a new integration between its Academy Award-winning collaboration platform, ftrack Studio, and Adobe Photoshop. This enhancement is powered by the improved ftrack Framework, designed to simplify and enrich creative workflows. With this integration, users are able to more tightly intertwine their creative workflows in Photoshop with the overall project plan guiding towards completion in ftrack Studio.

Backlight, a global media and entertainment software solution provider, today announced the appointment of Kathleen Barrett as its Chief Executive Officer. After more than a decade of leading video businesses, Ms. Barrett most recently served as CEO of IAC subsidiary Mosaic Group, one of the largest non-gaming app developers in the world with over 40 products and a billion downloads.

Global media and entertainment technology company, Backlight, will return to the Las Vegas Convention Center in April to showcase its innovative and award-winning solutions at this year’s NAB Show. Since last year’s show, Backlight has made several strategic integrations and updates to its product lines to deliver efficiency, security and flexibility for its customers’ cloud-based video workflows.

Global media and entertainment technology company, Backlight, issued a new case study today, detailing how the small and mighty Production Team at The Goodwood Group is leveraging two of Backlight’s cloud-native solutions—Clip Studio and iconik— for the media management and distribution of content gathered from numerous events hosted at the Goodwood Estate.

Backlight, the global media and technology company that produces some of the most ubiquitous and innovative software solutions in the media entertainment business, has supported the virtual judging process for the 22nd Annual VES (Visual Effects Society) Awards. Nearly 500 judges used Backlight’s robust and flexible ftrack Studio platform to evaluate more than 500 submissions for this year’s awards. This year’s judging effort was a testament to ftrack’s ability to enable remote collaboration at scale.

Global media and entertainment technology company, Backlight, released its annual Media Stats Report —the only public presentation of media management data that delves into the trends driving the adoption of media management (MAM) technology by a diverse set of industries. Now in its fifth iteration, this year’s report reveals that organizations are increasingly more reliant upon a cocktail of cloud-native solutions and hybrid cloud structures to manage their growing media archives.

Global media and entertainment technology company, Backlight, was awarded the International Association for Broadcast and Media (IABM) 2023 Community Impact award, for its partnership with and support of the Howard University Film Organization (HUFO).

Global media and entertainment technology company, Backlight, a sponsor of this year’s SVG Summit, will join panelists for a discussion about recent innovations in media management, and best practices for getting the most out of cloud and on-premise storage solutions.

Global media and entertainment technology company, Backlight, is making video creation workflows easier and faster with a new integration between its cloud-native media management and collaboration hub, iconik, and Apple’s Final Cut Pro (FCP). The integration aligns iconik’s flexible and accessible media management, search, and collaboration tools with Apple’s Final Cut Pro’s editing workflows.

Global media and entertainment technology company, Backlight, will headline a session about free ad-supported television (FAST) at the upcoming SportsPro Madrid summit. Backlight’s EVP of Customer Experience, Cristian Livadiotti will join panelists from Rakuten TV and Formula E for a discussion on how FAST will impact rights holders and advertisers in the future.

Global media and entertainment technology company, Backlight, announced the availability of the integration between its cloud-native media management platform, iconik, and Wildmoka, its media production and hyperdistribution platform. The offering delivers value to broadcasters and content owners with intelligent live-to-archive and easy search and restore functionality so they can broaden reach and monetize video across platforms with greater efficiency.

Global media and entertainment technology company, Backlight, today announced that its award-winning creative project management platform, ftrack, has achieved System and Organization Controls 2 (SOC 2) Type I compliance. Users of the ftrack platform—ftrack Studio and ftrack Review—can now work with confidence knowing that their projects are safeguarded by rigorous data protection standards as set by American Institute of CPAs (AICPA).

Media and entertainment technology company Backlight today announced an integration and partnership with TCL, one of the world’s best-selling and leading consumer electronics companies, for FAST channel delivery to its new streaming platform, TCLtv+.

Global media and entertainment technology company Backlight announced that it is returning to the International Broadcasting Convention (IBC) this month with many new product updates and integrations to share with the industry. Backlight will be at booth 1.D09 to showcase innovative solutions that improve the video content lifecycle for broadcasters, content creators, publishers and distributors.

Global media and entertainment technology company Backlight™ will participate in a panel discussion at the OTT.X Summit taking place August 30-31 in Los Angeles, CA. The annual conference brings together aggregators and platforms for an exchange of knowledge and thought leadership.

Backlight, the makers of Backlight Gem, the powerful narrative management solution that empowers game developers and narrative designers to write, visualize, collaborate on, and manage complex narratives at any scale, will headline a session later this month at the annual devcom Developer Conference in Cologne, Germany. Backlight will also extend its presence at the devcom expo to showcase updates to Backlight Gem, including the game-changing REST API.

Global media and entertainment technology company Backlight announced the availability of iconik on Google Cloud Marketplace. Google Cloud customers now have access to Backlight’s Media Management solution which enables users to easily search, share and collaborate on media from anywhere.

Global media and entertainment technology company Backlight today announced the appointment of Benjamin Desbois to chief operating officer (COO) of Backlight. Desbois joins Backlight from Telestream, a leading provider of solutions for media creation and production, where he had served as chief revenue officer since 2020.

Global media and entertainment technology company, Backlight, has introduced several new features and workflow integrations across its creative-centric product lines in time for the 50th annual SIGGRAPH conference on computer graphics and interactive techniques. Backlight’s award-winning solutions—media management and collaboration platform iconik, video game narrative management solution Backlight Gem, and production tracking and review tools ftrack Studio, ftrack Review, and cineSync—will all be available for demo at SIGGRAPH taking place in Los Angeles on August 5-10.

Global media and entertainment technology company Backlight™, will be sponsoring and participating in the StreamTV Show that is set to take place June 12-14 in Denver, Colorado. The annual conference brings together aggregators and platforms, along with leading streaming services and content providers.

Global media and entertainment technology company, Backlight, announced its collaboration with the Howard University Film Organization (HUFO), a student-led film organization at Howard University, a renowned HBCU (Historic Black College and University). HUFO aims to foster an environment where stories by young Black creatives can thrive. In addition to a monetary contribution, Backlight gifted its award-winning software for pre and post video production—Celtx, ftrack Studio, cineSync and iconik—to the student filmmakers for use in the development of their annual short film series.

Global media and entertainment technology company, Backlight, announced that three of its product lines—iconik, Zype and Wildmoka—secured multiple honors at the 2023 NAB Show that took place this week in Las Vegas.

Global media and entertainment technology company Backlight announced that it is returning to the NAB Show this month with many new product updates and integrations to share with the industry. Backlight will have two outposts at the NAB show—a booth in the West Hall (W3157) and a kiosk in the North Hall (N2562) of the Las Vegas Convention Center. In addition, Backlight will showcase its solutions in two thought leadership forums while at NAB—the NAB Pilot Challenge presentation and the NAB Streaming Summit.

Media and entertainment technology company Backlight announced the latest updates and integrations across the Backlight Streaming product lines, Zype and Wildmoka. Since its public launch one year ago, Backlight has made continuous investments in innovation to enrich its solutions which provide content owners with accessible and feature-rich tools that enable them to create more content, publish everywhere and unlock new revenue streams.

Global media and entertainment technology company Backlight announced the latest updates and integrations across the Backlight Creative product lines. Since its public launch nearly one year ago, Backlight has made continuous investments in innovation to enrich its solutions which are used by creatives across every stage of the content creation and management process —including ftrack, iconik, Celtx and Gem.

Global media and entertainment technology company, Backlight, announced that it has joined the Grass Valley Alliance, a certification program that provides vital benefits to customers, including access to a wide range of systems and solutions that are interoperable with Grass Valley platforms and workflow components.

Backlight, a global media technology company that dramatically improves every stage of the video and entertainment content lifecycle, will debut its narrative design game development solution, Backlight Gem, to attendees of the 2023 Game Developers Conference (GDC). Developed in collaboration with client Telltale Games, Backlight Gem helps video game and interactive media studios, design, plan and produce complex story driven experiences to shorten production timelines.

Backlight, a global media technology company that dramatically improves every stage of the video and entertainment content lifecycle, released the fourth annual Media Stats Report from iconik, Backlight’s leading media asset management (MAM) solution. The State of MAM report delves into trends driving the adoption of MAM technology by a broad and diverse set of industries. While the report is based on iconik data, it reflects the upward trajectory in the wider Global Media Asset Management Solutions market.

Backlight, a global media technology company that dramatically improves every stage of the video and entertainment content lifecycle, today announced a new organizational structure featuring two new divisions: Backlight Creative and Backlight Streaming. Backlight Creative includes the customers, products and teams from ftrack, iconik and Celtx, while Backlight Streaming includes the same from Zype and Wildmoka.

Iconik®, a cloud-native, SaaS media asset management solution, today announced its solution, iconik Agent, has won in this year’s Media & Entertainment: Best in Market 2022 Awards, presented by TVBEurope.

Celtx, a leading media production software developer, today announced the appointments of Ashley Stamps-Lafont as vice president of customer success and Mike Duquet as vice president of marketing.

Celtx, a leading media production software developer, today announced the release of Celtx Gem, the latest version of its narrative design tool for video game studios that integrates storytelling into production pipelines. Celtx Gem is powered by an entirely new purpose-built technology stack that offers video game developers the ability to architect expansive node-based narrative structures to keep pace with consumers' demand for more immersive storytelling and engaging experiences.

Media technology company, Backlight, announced today that its business unit, ftrack, received a 2022 NAB Show Product of the Year Award in the remote production category for its product ftrack Review. This official awards program recognizes the most significant and promising new products and technologies showcased at NAB Show, the global trade conference for the National Association of Broadcasters. ftrack joins another Backlight business, Zype, which was honored with a NAB Show Product of the Year Award for Best New Streaming Technology in 2021.

Backlight, a media technology company that aims to improve every step of the media content lifecycle, today announced that representatives from the Company, including from four of its business units, will be present at this year’s NAB Show, which is set to take place in Las Vegas from April 23rd to April 27th.

Backlight, a media technology company, today announced its company launch and the strategic acquisitions of five innovative and fast-growing media software businesses: ftrack, iconik, Celtx, Wildmoka, and Zype. Backed by a $200M+ investment led by PSG, a leading growth equity firm partnering with middle-market software and technology-enabled services companies to help accelerate their growth, Backlight’s mission is to serve media, entertainment, and video-forward customers with cloud-based solutions that dramatically improve every step of the media content lifecycle. The investment also intends to support Backlight’s pursuit of additional add-on acquisitions of technology platforms that serve the media content lifecycle.