Articles from AdAdapted

AdAdapted, a consumer packaged goods (CPG) media partner revolutionizing advertising technology by turning pre-shop intent into awareness and action, today announced a strategic partnership with Pepper, the fast-growing recipe-sharing app empowering home cooks across the country.

AdAdapted, an advertising technology solution that gets brands onto shopping lists and into carts, today announced that TPN, a creative commerce agency specializing in CPG and shopper marketing, has selected the adtech solution provider to drive conversions for its CPG clients in the food and household cleaning categories.

AdAdapted, an advertising technology solution that helps brands get their products on consumer shopping lists and into retailer e-commerce carts, has added Southern Glazer’s Wine and Spirits’ (SGWS) DRAM Agency to its roster of specialized partners. DRAM is a leading provider of digital marketing consulting and services to wine and spirits suppliers looking to activate or accelerate their e-commerce strategies.

AdAdapted, an advertising technology solution that gets brands onto shopping lists and into carts, has added a new shopping application partner to its roster, SideChef, bolstering its reach over recipe-driven apps and with Walmart.com.

AdAdapted, an advertising technology solution that gets brands onto shopping lists and into carts, today announced the results of a successful 2022 fiscal year. In 2022, the company expanded its product offerings, customer roster and team, leading to a 38% increase in revenue and a number of industry recognitions.

AdAdapted, an advertising technology solution that gets brands onto shopping lists and into carts, today announced it has appointed Matthew Kates as the SVP of marketing. Kates will scale the marketing organization to ensure both short and long-term growth for AdAdapted through messaging, communications, and product innovation so the company can continue delivering against aggressive growth goals while also providing exceptional results to its customers.

AdAdapted, an advertising technology solution that gets brands onto shopping lists and into carts, today announced it has partnered with Comscore, a trusted partner for planning, transacting and evaluating media across platforms, to provide CPG brands with enhanced demographic insights and beer, wine and spirit advertisers confirmation that the AdAdapted network is legal drinking age (LDA) compliant.

AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies, and retailers, today announced it has partnered with WeStock, a retail sales platform that makes data simpler for CPG brands. AdAdapted and WeStock have joined forces to help emerging brands grow distribution and ensure they stay on shelves by increasing sales.

AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies and retailers, today announced that it has partnered with Flipp, a retail technology company that is reinventing the way people shop. Together, AdAdapted and Flipp make it easy for U.S. CPG brands to drive shopper intent and for shoppers to efficiently build their digital shopping lists.

AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies, and retailers, today announced it has launched add-to-cart, Shoppable Video Ads. Brands can now seamlessly tell their brand story, while increasing conversions and gathering critical customer insight through mobile browser, mid-article or stand-alone video.

AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies and retailers, today announced its continued expansion with the opening of its office in Denver, CO. The new office supports AdAdapted’s growth plans as it continues to bring leading adtech solution offerings to its clients.

AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies, and retailers, today announced it has partnered with LiveRamp, the leading data connectivity platform. Together, AdAdapted and LiveRamp are providing brands and retailers expanded network audiences and increased efficiency in targeting.

AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies, and retailers, today announced the launch of new add-to-cart eCommerce capabilities for AdAdapted Direct. In addition to featuring AdAdapted patented add-to-list technology, AdAdapted Direct now empowers marketers to create campaigns that enable shoppers to add a brand’s products directly to a retailer’s online cart.

AdAdapted, the leading Shopping List Marketing and insights platform for CPG brands, agencies, and retailers, today announced it has hired Joshua Sukenic as VP and general manager of AdAdapted Direct and Alison O’Keefe as general manager of retail partnerships. The addition of Sukenic and O’Keefe highlight AdAdapted’s continued emphasis on expanding into new business verticals and further diversifying its offerings for CPG brands, agencies and retailers.

AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies, and retailers, announces a new partnership with Buzzfeed’s Tasty, the world’s largest social food network, and top recipe shopping technology provider Northfork.

AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies, and retailers today announced the launch of AdAdapted Direct, an on-demand, self-managed advertising solution built to make consumer marketing easy and accessible to any size business.

AdAdapted, the leading add-to-list mobile marketing and insights platform built for CPG brands, agencies, and retailers, today announced findings of its research report “Shopping List Marketing: The Smarter Way to Find and Influence Consumers.” Commissioned by AdAdapted, the research and corresponding whitepaper was conducted by the marketing experts, Callan Consulting, an independent third-party marketing and research firm. The study is based on the responses of more than 200 U.S. brand decision makers, shopper marketing executives, and digital advertising agency strategists in the CPG industry, as well as 20 panel participants representing marketing and advertising executives. The research reveals CPG marketers’ frustrations with their current methods for reaching customers, as well as the powerful ways Shopping List Marketing can engage buyers.