Sports Entertainment Gaming Global Corporation - Common Stock (SEGG)

Veloce integration, global partnerships, and Sports.com Predict position Company to convert scale into revenue

FORT WORTH, Texas, April 28, 2026 (GLOBE NEWSWIRE) -- Sports Entertainment Gaming Global Corporation (NASDAQ: SEGG, LTRYW) (the “Company” or “SEGG Media”) today announced that it entered into a strategic technology partnership and integration agreement with Polymarket to exclusively power Sports.com Predict, the Company’s prediction market platform on Sports.com.

SEGG Media (NASDAQ: SEGG, LTRYW) announced its Sports.com Predict platform is expected to go live ahead of the 2026 FIFA World Cup, positioning the Company to capitalize on heightened global fan engagement around the tournament. Designed as a scalable, transaction-based platform, Sports.com Predict aims to drive recurring revenue through fan participation in sports predictions, with a phased rollout underway as SEGG Media builds the platform into a long-term growth engine across major sporting events and geographies.

FORT WORTH, Texas, April 27, 2026 (GLOBE NEWSWIRE) -- Sports.com Predict, the new sports predictions platform unveiled last week by Sports Entertainment Gaming Global Corporation (NASDAQ: SEGG, LTRYW) (the “Company” or “SEGG Media”), is expected to be live in advance of the 2026 FIFA World Cup.

SEGG Media (NASDAQ: SEGG, LTRYW) announced the launch of Sports.com Predict, marking its entry into the fast-growing prediction markets sector through its subsidiary Sports Predicts Limited. The platform, currently in development and expected to launch in summer 2026, will integrate prediction functionality into the Sports.com ecosystem, enabling the company to convert fan engagement into transactional activity and generate recurring, high-margin revenue through user-driven transaction fees. Building on recent acquisitions including Veloce Media Group and Quadrant, SEGG Media said the initiative leverages its large audience base to support scalable growth as global prediction market volumes continue to expand.

FORT WORTH, Texas, April 24, 2026 (GLOBE NEWSWIRE) -- Sports Entertainment Gaming Global Corporation (NASDAQ: SEGG, LTRYW) (the “Company” or “SEGG Media”) today announced the launch of Sports.com Predict, marking the Company’s entry into the rapidly growing prediction markets space. The initiative will be developed and operated through Sports Predicts Limited, a SEGG Media company, and integrated into the Sports.com platform.

SEGG Media (NASDAQ: SEGG, LTRYW) highlighted strong engagement from its subsidiary Quadrant following the April 9 release of a YouTube video featuring Formula 1 drivers Lando Norris and Carlos Sainz Jr., which has generated more than four million views, including one million within the first 24 hours. The campaign, celebrating 100 years of karting, also drove more than 18.5 million social media impressions and 1.92 million engagements, reinforcing Quadrant’s growth strategy focused on premium content, talent-led storytelling, and expanding brand partnerships.

LONDON, April 21, 2026 (GLOBE NEWSWIRE) -- Quadrant, a subsidiary of Sports Entertainment Gaming Global Corporation (NASDAQ: SEGG, LTRYW), has set a new benchmark following the success of its latest YouTube video released earlier this month on April 9.

SEGG Media (NASDAQ: SEGG, LTRYW) has expanded its partnership with Soccerex to become the official headline sponsor for all global Soccerex events in 2026 and 2027, positioning its Sports.com brand across Europe, North America and the Middle East as it pursues broader media, sponsorship, content distribution and strategic growth opportunities, including its near-term objective of completing the acquisition of a European football club.

Headline Partnership Drives Access to Media, Sponsorship and Investment Opportunities

SEGG Media (NASDAQ: SEGG, LTRYW) announced the appointments of Daniel Bailey as chief commercial officer and Jack Clarke as chief strategy officer following its Veloce acquisition, as the company advances a 90-day plan focused on integration, execution, and monetization. The new executives bring experience scaling Veloce Media Group and driving global partnerships and revenue growth, with SEGG Media targeting near-term expansion through its digital assets, including Sports.com, Concerts.com, and TicketStub.com, while emphasizing operational efficiency and disciplined strategy to enhance shareholder value.

FORT WORTH, Texas, March 30, 2026 (GLOBE NEWSWIRE) -- Sports Entertainment Gaming Global Corporation (NASDAQ: SEGG, LTRYW) (the “Company” or “SEGG Media”), the global sports, entertainment, and gaming group, today announced the appointments of Veloce executives Daniel Bailey as Chief Commercial Officer and Jack Clarke as Chief Strategy Officer, further strengthening our leadership team as SEGG Media moves forward in its strategic growth phase.

SEGG Media (NASDAQ: SEGG, LTRYW) provided an investor update outlining the diversified and expanding revenue streams resulting from its $61 million acquisition of a controlling supermajority interest in Veloce Media Group. The transaction materially increases SEGG Media’s top line, strengthens its international presence and advances its transition into a scaled global sports and digital media platform, with management expecting Veloce and its subsidiary Quadrant to generate more than $20 million in revenue in 2026. Veloce operates across digital advertising, creator representation, esports and sim racing services, sustainable motorsport and direct-to-consumer commerce, delivering multi-vertical monetization through global brand partnerships, official Formula 1 esports services and lifestyle commerce initiatives, while Quadrant, co-founded by Formula One World Champion Lando Norris, has contributed partnership, digital and merchandise revenue and is positioned as a high-growth subsidiary within SEGG Media’s portfolio.

Acquisition Expected to Contribute Over $20 Million in 2026 Revenue

SEGG Media (NASDAQ: SEGG, LTRYW) announced that Jamie MacLaurin, co-founder of Veloce Media Group and CEO of Quadrant, was appointed senior vice president of SEGG’s sports business as the company secured supermajority control of approximately 68% of Veloce’s outstanding equity. SEGG indicated it will extend a global offer to acquire the remaining minority interests to streamline governance and align long-term strategy, with Veloce expected to contribute approximately $20 million in annual revenue beginning in Q1 2026. MacLaurin will continue leading Veloce and Quadrant while identifying broader commercial opportunities across SEGG’s sports portfolio, leveraging Quadrant’s creator-led motorsport brand co-founded with 2025 Formula One World Champion Lando Norris and Veloce’s rapidly expanding digital ecosystem, which reported 153% year-over-year revenue growth between 2023 and 2024.

FORT WORTH, Texas, Feb. 24, 2026 (GLOBE NEWSWIRE) -- Sports Entertainment Gaming Global Corporation (NASDAQ: SEGG, LTRYW) (the “Company” or “SEGG Media”), the global sports, entertainment, and gaming group, today announced that Veloce Media Group (“Veloce”) co-founder and Quadrant CEO Jamie MacLaurin was appointed to the role of Senior Vice President of SEGG's sports business. MacLaurin has been key in building one of the industry's most dynamic motorsport businesses, spanning apparel, athletes, content and partnerships. In his new role, MacLaurin will not only continue to play a leading role in Veloce and Quadrant, he will also identify commercial opportunities for the benefit of SEGG Media’s sports business that compliment and enhance the Veloce and Quadrant business models.

SEGG Media (NASDAQ: SEGG, LTRYW) announced the nomination of Daniel Bailey, Co-Founder and Chief Executive Officer of Veloce Media Group, to its Board of Directors in connection with the Company’s acquisition of Veloce. SEGG Media said Bailey’s appointment enhances board-level expertise in digital audience monetization, brand partnerships, international expansion and scalable media execution as it advances its 2026 growth strategy. Under Bailey’s leadership, Veloce expanded across esports, motorsport and digital content, building partnerships with global brands including McLaren, Visa, Microsoft, Hilton and LEGO, and recently structured the acquisition of Quadrant, a motorsport content business co-founded by 2025 Formula One World Champion Lando Norris.

SEGG Media (NASDAQ: SEGG, LTRYW) announced it has completed its previously disclosed acquisition of a controlling interest in Veloce Media Group, valuing Veloce at approximately $61 million (£45 million). The transaction, structured as a combination of cash and SEGG Media shares priced at $10 per share, is projected to contribute more than $20 million in additional annual revenue, which the Company will begin recognizing in the first quarter of this year. Management said the acquisition strengthens SEGG Media’s revenue base, expands its global digital media footprint and enhances cross-platform monetization opportunities across Sports.com, Concerts.com and related assets, while aligning stakeholders around long-term value creation as Veloce’s operating results are consolidated into reported financials.

Veloce Co-Founder and CEO To Join SEGG Board as Company Accelerates Revenue Growth Sports & Digital Media Platform