Articles from OAAA

FIFA Dallas CMO Noelle LeVeaux and the Dallas Cowboys Cheerleaders join a standout lineup celebrating OOH as The Human Medium at the 2026 OOH Media Conference

Updated venue classifications support scalable DOOH buying and aligns the medium more closely with the omnichannel media ecosystem

NEW YORK, Jan. 07, 2026 (GLOBE NEWSWIRE) -- The Out of Home Advertising Association of America (OAAA), the premier trade association for the U.S. out of home (OOH) advertising industry, today announced the promotion of Olivia Oshry to Chief Marketing Officer (CMO). Oshry previously served as Senior Vice President of Marketing and Communications at OAAA.

Eighteen Straight Quarters of Growth Highlight Real World Media Surge

Leading Programmatic Platforms Unite to Establish Clear Rules for Integrity and Accountability in Programmatic Out of Home Transactions