Enhanced Launches the “Thor Protocol” Product Stack on Its Live Enhanced Platform

Hafthor "Thor" Björnsson Co-Creates New Performance Stack Available Now to Consumers

Enhanced (NYSE: ENHA), the elite sports competition and personalized performance products company, today announced the launch of its Thor Protocol, a comprehensive, clinician-supervised performance product stack available exclusively through its Live Enhanced consumer platform.

Co-Created with Hafthor "Thor" Björnsson, World’s Strongest Man Champion and the most decorated strength athlete in the history of the sport, The Thor Protocol is designed to help consumers support their strength, recovery, and physical performance under the guidance of licensed clinicians. The stack reflects the same evidence-based, medically supervised philosophy that has defined Enhanced's approach to elite athlete performance.

What’s in the Protocol?

Thor’s Protocol includes three clinician-prescribed products, each personalized to the individual’s lab results and health profile.

Testosterone Injections (Testosterone Cypionate)

Testosterone levels decline with age. Published research shows that clinician-supervised testosterone therapy helps support lean body composition, energy, and vitality in men that qualify. Long-term data show favorable effects on body composition, mood, and metabolic markers when levels are maintained within the physiological range. Thor’s protocol starts with baseline bloodwork, with dosing matched to individual needs and monitored over time.

NAD+

NAD+ is a coenzyme central to cellular energy metabolism. Levels decline naturally with age, and research suggests that supporting NAD+ levels helps support cellular energy production and healthy aging. A 2025 study in Nature detailed NAD+’s role in mitochondrial function and cellular resilience, and preclinical research has shown that restoring NAD+ levels supports energy production and supports markers associated with healthy aging. The Enhanced NAD+ protocol is clinician-supervised, with dosage matched to the individual.

Low-Dose Tadalafil

Daily low-dose tadalafil supports healthy blood flow by promoting nitric oxide-mediated vasodilation. Clinical research supports improvements in endothelial function and vascular tone, with trials reporting better circulation and improved endothelial function. The protocol is clinician-supervised with daily dosing personalized to the individual.

Why These Three Together?

For strength athletes, the problem isn’t one system slowing down. It’s multiple systems declining at the same time: hormonal output, cellular energy, vascular function. Thor’s Protocol is intended to address these areas through individualized clinician-guided treatment. Testosterone supports the hormonal foundation. NAD+ supports cellular energy production and recovery at the mitochondrial level. Tadalafil supports blood flow and vascular function. Individually, each addresses a real gap. Together, the protocol addresses multiple physiological systems through individualized clinician-guided care. Every protocol starts with a clinician review by a licensed clinician through Enhanced’s healthcare provider partners. Every protocol is monitored over time, and adjusted as the individual’s data changes. This is not a one-size-fits-all stack off a shelf. It’s a clinician-guided protocol matched to the consumer's physiology.

“My partnership with Enhanced is unique because I can both compete as an athlete and chase my personal best at 37 years old, but also co-create product stacks that can help more people pursue the best versions of themselves," said Björnsson. "The current landscape of enhancement products lacks transparency, consumers often resort to unsafe, untested substances without medical supervision. I am proud to be working with a company like Enhanced, a brand I trust to provide a medically supervised pathway to enhancement, and I'm excited to have my own stack now available.”

"The Thor Protocol opens up an entirely new product development pathway for Enhanced," said Max Martin, CEO Enhanced. "Athletes like Thor bring credibility, lived experience, and a direct line to audiences we want to reach. Co-creating personalized stacks with them - built on real lab data and with clinician oversight is exactly how we intend to build products that resonate and can be trusted by consumers, especially health minded audiences who are sophisticated about their health."

Thor's Protocol is available now exclusively through the Live Enhanced platform. Clinician-prescribed products require a consultation with a licensed provider through the platform. For more information about the protocol visit www.enhanced.com/live-enhanced/products/thors-protocol.

About Enhanced (NYSE: ENHA)

Enhanced (NYSE: ENHA) is an elite sports competition and performance products company committed to giving athletes and people alike access to products that optimize their health, performance and recovery. The Live Enhanced platform provides consumers access to products, and protocols that optimize health, longevity and vitality. As a premium brand, Enhanced aims to lead the Performance Medicine category. For more information about the mission of Enhanced please visit www.enhanced.com

*If prescribed, certain medications may be compounded medications that are not FDA-approved. Compounded medications have not been evaluated by the FDA for safety, effectiveness, or quality. A licensed provider will determine whether a compounded medication is clinically appropriate for an individual patient.

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The Thor Protocol is designed to help consumers support their strength, recovery, and physical performance under the guidance of licensed clinicians. Thor’s Protocol includes three clinician-prescribed products, each personalized to the individual.