
A company that generates cash isn’t automatically a winner. Some businesses stockpile cash but fail to reinvest wisely, limiting their ability to expand.
Luckily for you, we built StockStory to help you separate the good from the bad. Keeping that in mind, here are three cash-producing companies to avoid and some better opportunities instead.
Fiverr (FVRR)
Trailing 12-Month Free Cash Flow Margin: 20.5%
Based in Tel Aviv, Fiverr (NYSE:FVRR) operates a fixed price global freelance marketplace for digital services.
Why Is FVRR Not Exciting?
- Struggled with new customer acquisition as its active buyers averaged 14% declines
- Sales are projected to tank by 23% over the next 12 months as demand evaporates
- High marketing expenses suggest it needs to spend heavily on new customer acquisition to sustain momentum
Fiverr’s stock price of $8.55 implies a valuation ratio of 1.2x forward price-to-gross profit. If you’re considering FVRR for your portfolio, see our FREE research report to learn more.
Marriott (MAR)
Trailing 12-Month Free Cash Flow Margin: 11.6%
Founded by J. Willard Marriott in 1927, Marriott International (NASDAQ:MAR) is a global hospitality company with a portfolio of over 7,000 properties and 30 brands, spanning 130+ countries and territories.
Why Do We Steer Clear of MAR?
- Revenue per room has disappointed over the past two years due to weaker trends in its daily rates and occupancy levels
- Free cash flow margin is forecasted to shrink by 1 percentage points in the coming year, suggesting the company will consume more capital to keep up with its competitors
- Stagnant returns on capital show management has failed to improve the company’s business quality
Marriott is trading at $360.35 per share, or 28.8x forward P/E. Read our free research report to see why you should think twice about including MAR in your portfolio.
TechnipFMC (FTI)
Trailing 12-Month Free Cash Flow Margin: 15.1%
Operating a fleet of 16 specialized vessels that install equipment on the seafloor, TechnipFMC (NYSE:FTI) designs and manufactures subsea systems that control the flow of oil and natural gas from the ocean floor to processing facilities.
Why Are We Hesitant About FTI?
- Flat sales over the last five years suggest it must find different ways to grow during this cycle
- Gross margin of 18.7% is below its competitors, leaving less money to invest in exploration and production
At $71.20 per share, TechnipFMC trades at 20.5x forward P/E. Check out our free in-depth research report to learn more about why FTI doesn’t pass our bar.
High-Quality Stocks for All Market Conditions
ONE MORE THING: Top 5 Growth Stocks. The biggest stock winners almost always had one thing in common before they ran. Revenue growing like crazy. Meta. CrowdStrike. Broadcom. Our AI flagged all three. They returned 315%, 314%, and 455%, respectively.
Find out which 5 stocks it’s flagging this month — FREE. Get Our Top 5 Growth Stocks for Free HERE.
Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,460% between June 2020 and June 2025) as well as under-the-radar businesses like the once-small-cap company Comfort Systems (+1,154% between June 2020 and June 2025). Find your next big winner with StockStory today.