Today, we’re announcing the next phase of Parallel, our agentic commerce platform for Shopify, built to increase profit per visitor.
We believe the future of ecommerce will not be powered by more static rules, disconnected point solutions, or tools that optimize for conversion alone. It will be powered by systems that can reason.
That is why we built Parallel.
Parallel is an AI Shopify app and agentic commerce platform that brings together innovative agentic site search powered by multi-vector semantic retrieval, product discovery, personalization, automated merchandising, automatic bundles, upsells, cross-sells, A/B testing, decisioning, and conversion rate optimization into one intelligent system.
At the center of Parallel is Eve, our AI reasoning layer. Eve helps us move beyond static rules by continuously weighing user intent, product relationships, inventory realities, live store context, and business priorities to determine the best path to purchase. That allows Parallel to automate and improve product discovery, search relevance, merchandising decisions, bundles, recommendations, and conversion strategy in real time.
Parallel’s ability to solve important merchant use cases and outcomes such as saving time in merchandising, improving product discovery, reducing dead ends in search, automatically replacing out-of-stock products with relevant alternatives, increasing average order value through smarter bundles and upsells, improving conversion without sacrificing margin, supporting promotions and new product launches, and helping merchants clear inventory more intelligently, is what sets it apart from other experience solutions. The result is a more precise AI shopping experience for Shopify merchants, a better product discovery engine for users, and a stronger profit optimization layer for brands.
We built Parallel because ecommerce is dynamic. Audiences change. Inventory moves. New products launch. Bestsellers go out of stock. Marketing channels shift the makeup of traffic. Static optimizations decay. We believe the right AI commerce platform should adapt to those changes automatically, not wait for a merchant to rebuild rules by hand.
Parallel already powers a full discovery and optimization stack across:
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Innovative agentic site search for Shopify
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AI product discovery
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Automated merchandising
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Shopify personalization
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Agentic AI bundles
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Real-time A/B testing
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AI CRO and decisioning
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Product enrichment
We also designed Parallel to be strategy-first. Merchants can provide natural-language planning context around promotions, new drops, inventory priorities, clearance goals, and the specific outcomes they want Parallel to improve, and Parallel uses that context to inform automated decisions across the storefront. We believe ecommerce AI should work more like a strategic operator than a manual dashboard.
Parallel’s profit engine helps merchants and agencies understand and optimize outcomes across New Visitors, Themed Browsers, High Intent Users, and Repeat Purchasers, giving brands a clearer view of which paths are driving the strongest commercial outcomes. Not sure what to prioritise next? You can simply ask Eve AI, directly from the admin.
For users, it means better search results, better recommendations, more relevant bundles, and fewer dead ends. For brands, it means a platform built to optimize the metric we believe matters most: profit per visitor. In roughly 3 months of usage, merchants have seen up to 22.61% additional profit with Parallel.
Josh Rose, Founder of Parallel: “We built Parallel to help merchants move beyond point solutions and static rules that optimize for vanity metrics, and toward a storefront that can think more intelligently about what each visitor should see and why.”
We’re building Parallel out of Melbourne, Australia with a clear long-term vision: to become the brain behind every Shopify storefront. Over time, we see that intelligence extending beyond the storefront into other commerce touchpoints, while keeping user intent and profitability at the center of every decision. Parallel should be the first platform any merchant installs.
We are continuously advancing Eve with proprietary methodologies and strategic AI reasoning designed to help merchants and agencies grow profit, save time, and make smarter data-led decisions.
That is the category we are building.
Learn more at parallelcommerce.ai or contact us at contact@parallelcommerce.ai
Media Contact
Company Name: Parallel
Contact Person: Media Relations
Email: Send Email
Phone: 0422298374
City: Melbourne
State: VIC
Country: Australia
Website: https://parallelcommerce.ai
