What is content syndication ?
The number one way to generate revenue from your website is by driving large amounts of traffic onto your domain. There are many different ways to drive traffic and increase your pageviews and uniques: banner advertising, SEO, Google Adwords. One efficient technique from bloggers and content publisher is syndication.
Syndication is having your content picked-up and distributed on a large network. On the web, this is generally done through an RSS or Atom feed. The company syndicating your content picks up your feed and displays your article titles all over their network, giving your content and site new exposure on relevant sites.
What type of content can be syndicated?
Any pertinent information can be syndicated. For business and finance websites, for example, the types of content most sought after are: press releases, headline business news, industry news or news by sector and unique data (mortgage interest rates for example). Online media sites are eager to display your content on their site because it complements their original content. This also benefits you, the original author, as it drives web traffic to your site.
Is the quality of my content consistent?
This seems obvious, but is nonetheless a fundamental principle: you must have quality original content. Quality far outweighs quantity. Readers won't take you seriously if they're clicking on a great headline only to end up reading an uninformative 8 line article that doesn't meet the expectation set in the title. There's no cheating a reader; if they feel tricked once, they'll never click on your articles again. If a webmaster gets complaints about your content, they'll have you removed from their site. Quality content is your assurance that you will become a credible news or opinion source: you will gain respect as an author. Oh, and the added SEO boost is a plus as well! Think long-term, don't be shortsighted.
Is my title engaging?
Headlines need to be a concise, accurate description of your article's content. As stated previously, if your title "tricks" the reader into clicking on your article, you will not gain credibility as a news source and online media sites will likely ask for your content to be removed from their site. So once again, keep the focus on writing quality, informative content and then finding an accurate title to describe it and you can be sure you'll succeed in icreasing your site's populatity as a trusted news source.
One other tip that, though pretty obvious, is sometimes overlooked: check your spelling!
Where should I syndicate my content?
You want your articles to be syndicated on media sites that:
- have strong readership (high number of pageviews etc)
- are trusted online media
- cover the same subjects as your articles
If you're writing about the tech industry and how it is performing in the stock market, then you want your articles to appear in the business section of a newspaper website, for example.
In order for your original content to be syndicated and distributed on quality website, you need to find a provider with a large footprint, network and that works with tier one online media companies.
Setting up your RSS feed
Remember to use the free service at FeedValidator.org to make sure that your RSS feed are well-formed. This easy-to-use tool points out errors and suggest possible fixes.
Writing about stocks? Tickerize your RSS feed.
This example shows you how to tickerize your RSS feed. It is an example of how to syndicate on the network that we know best (our own!). Tickerizing your RSS feed is very useful for press release distribution or articles that include company names and stock tickers in the content.
Syntax - stock symbol
A category sub-element of an RSS item which identifies the stock ticker symbol of a publicly-traded company, optionally prefixed by the stock exchange. By default, a stock ticker symbol without a stock exchange symbol is considered a U.S.-based equity.
Syntax - topic (proposed)
A category sub-element of an RSS item which identifies the investment topic being discussed.
Syntax - sector (proposed)
A category sub-element of an RSS item which identifies an investment type, usually in a related group of companies.
Syntax - industry (proposed)
A category sub-element of an RSS item which identifies the industry of a publicly-traded company.